"A foreign visitor attending the 2019 Seoul International Cosmetics and Beauty Industry Exhibition, held at COEX in Gangnam-gu, Seoul, on the 9th, experiences an LED mask. Yoon Seong-ho, Reporter."
Heeyoung Lee (26) recently searched for ‘beauty devices’ on an online portal. She got interested after seeing her older sister using her calf skin care device. On the portal, she listed everything from facial care devices to neck care devices that had been popular for several years, with various uses, prices, and manufacturers. “She only knew about light-emitting diode (LED) masks (to treat the face), but she didn’t know there were so many devices out there with different features,” she said. She was surprised.
Domestic large corporations and startups are working hard to develop beauty devices combined with cutting-edge technology. Since LED masks opened the door to the beauty device market in earnest in 2017, various startups have entered the market. At the same time, the usage and types of beauty devices have become more diverse, from skincare devices using ultrasound to body beauty devices. Reziena’s ‘Young&be Pro’ is a skincare device that uses high-intensity focused ultrasound (HIFU). This equipment improves skin aging and wrinkles by applying heat energy to the fibro-fascial layer tissue at a certain depth inside the skin, scarring and shrinking.
‘APR’ released beauty devices and recorded sales of 150 billion won. In addition to the face, APR launched ‘AGR Body Shot,’ a skin care device for the body. This device can be applied to various skin types and areas, including the forearms, calves, abdomen, sides, and thighs. ‘Lilycover’ launched ‘Mully,’ a portable skin diagnosis and care device. Venture Capital (VCs), including POSCO Technology Investment, invested 4.75 billion won in ‘Mully,’ believing it to be competitive in the personalized cosmetics market.
LG Electronics, which had been focusing on white home appliances, established the ‘Home Beauty Research Institute’ in 2021 to develop expertise in the beauty industry. LG Household & Health Care introduced ‘IMPRINTU,’ a mini tattoo printer, at the world’s largest mobile exhibition, ‘Mobile World Congress (MWC),’ held in Barcelona, Spain, last March.
The market size is expected to continue to grow. This is because the demand for beauty devices continues to grow. Embrain, a market research firm, recently surveyed 1,000 adult women aged 19 to 59 across the country and found that about eight respondents said they were interested in beauty devices. According to the LG Economic Research Institute, domestic demand for beauty devices surged from 80 billion won in 2013 to 1.6 trillion won last year.
Reporter Han Myung-oh myungou@kmib.co.kr
[Source] - Kookmin Ilbo
[Original link] - https://news.kmib.co.kr/article/view.asp?arcid=0924315147&code=11151400&cp=nv
"A foreign visitor attending the 2019 Seoul International Cosmetics and Beauty Industry Exhibition, held at COEX in Gangnam-gu, Seoul, on the 9th, experiences an LED mask. Yoon Seong-ho, Reporter."
Heeyoung Lee (26) recently searched for ‘beauty devices’ on an online portal. She got interested after seeing her older sister using her calf skin care device. On the portal, she listed everything from facial care devices to neck care devices that had been popular for several years, with various uses, prices, and manufacturers. “She only knew about light-emitting diode (LED) masks (to treat the face), but she didn’t know there were so many devices out there with different features,” she said. She was surprised.
Domestic large corporations and startups are working hard to develop beauty devices combined with cutting-edge technology. Since LED masks opened the door to the beauty device market in earnest in 2017, various startups have entered the market. At the same time, the usage and types of beauty devices have become more diverse, from skincare devices using ultrasound to body beauty devices. Reziena’s ‘Young&be Pro’ is a skincare device that uses high-intensity focused ultrasound (HIFU). This equipment improves skin aging and wrinkles by applying heat energy to the fibro-fascial layer tissue at a certain depth inside the skin, scarring and shrinking.
‘APR’ released beauty devices and recorded sales of 150 billion won. In addition to the face, APR launched ‘AGR Body Shot,’ a skin care device for the body. This device can be applied to various skin types and areas, including the forearms, calves, abdomen, sides, and thighs. ‘Lilycover’ launched ‘Mully,’ a portable skin diagnosis and care device. Venture Capital (VCs), including POSCO Technology Investment, invested 4.75 billion won in ‘Mully,’ believing it to be competitive in the personalized cosmetics market.
LG Electronics, which had been focusing on white home appliances, established the ‘Home Beauty Research Institute’ in 2021 to develop expertise in the beauty industry. LG Household & Health Care introduced ‘IMPRINTU,’ a mini tattoo printer, at the world’s largest mobile exhibition, ‘Mobile World Congress (MWC),’ held in Barcelona, Spain, last March.
The market size is expected to continue to grow. This is because the demand for beauty devices continues to grow. Embrain, a market research firm, recently surveyed 1,000 adult women aged 19 to 59 across the country and found that about eight respondents said they were interested in beauty devices. According to the LG Economic Research Institute, domestic demand for beauty devices surged from 80 billion won in 2013 to 1.6 trillion won last year.
Reporter Han Myung-oh myungou@kmib.co.kr
[Source] - Kookmin Ilbo
[Original link] - https://news.kmib.co.kr/article/view.asp?arcid=0924315147&code=11151400&cp=nv