NEWS

[SBS Biz] Reziena Selected as 2024 Korea Technology Venture Foundation Company

26 Sep 2025



NEWS



[SBS Biz] 2024 Korea Technology Venture Foundation Selected Companies

Excerpts from an Interview with Reziena



"Q. Could you briefly introduce your startup?

A. Our company is a beauty device startup founded by former members of major medical device and beauty innovation teams, combining expertise in cutting-edge medical technology with consumer beauty solutions. Under the slogan “HIDE NO MORE” — meaning “Don’t hide anymore, let’s become more beautiful” — we strive to create products that allow everyone to confidently embrace their beauty. Through innovative technology and high-quality products, we envision a world where confidence and beauty are accessible to all.



"Q. What are the key points of the technology you are developing?

A. The core of our technology lies in the popularization of proprietary, innovative medical technology. While many effective products exist, their high prices often make them inaccessible. To address this, we developed the world’s first all-in-one HIFU beauty device, transforming hospital-grade beauty treatments that typically cost ₩400,000–₩500,000 per session into an affordable home-care solution. Alongside this, we continue to pursue research that balances performance with cost-effectiveness.

In addition, we are developing eco-friendly Bio Cell cosmetic masks as part of a Seoul city R&D project, scheduled for release in the first half of next year.


"Q. What led you to decide to pursue this field?

A. While life-saving medical technology is important, we also recognized that in modern Korea, beauty and aesthetic care hold exceptional value. Believing that innovative medical technology could be applied to beauty, we envisioned a world where everyone can easily and affordably care for their appearance. That vision drove us to leave the stability of a large corporation and embark on this entrepreneurial journey.


"Q. Could you share your dream and vision for the future?



A. Korea is home to some of the most beautiful people in the world, yet many still struggle with the financial burden of maintaining beauty. Our mission is to change that. At Reziena, we aim to create a world where beauty is not a privilege but a right — where everyone can enhance their appearance and happiness without constraint.
HIDE NO MORE. Don’t hide — let’s all become more beautiful.



[SBS Biz What a Good Day, Watch the Interview with Reziena]

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