NEWS

[2022.11.16] Reziena Bio-radiance mask won CES 2023 Innovation Award

2 Apr 2023

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On the 17th, medical beauty tech startup Reziena announced that its newly developed microcurrent mask had won a CES Innovation Award ahead of CES 2023, the worldโ€™s largest consumer electronics and IT exhibition, scheduled to take place in January next year.

Reziena is a medical beauty technology startup that develops clinically validated medical technologies originally proven for effectiveness and safety in plastic surgery and dermatology clinics. Building on this expertise, the company launched its consumer-facing brand Young&be, which applies medical-grade technology in products designed for easy and convenient home use. The award-winning Reziena Microcurrent Maskโ€”Young&beโ€™s second product lineโ€”is the worldโ€™s first cosmetic product to combine a bio-cellulose base with iontophoresis technology.

Rezienaโ€™s achievement marks another significant step forward in the rapidly growing global home-care beauty market. The company successfully entered the Hong Kong market earlier this year and has since showcased its products at major beauty exhibitions in Vietnam, Dubai, and Singapore. The CES Innovation Awardโ€“winning microcurrent mask has received particularly strong and positive responses from overseas markets, signaling promising global expansion potential.

Lee Seong-min, Head of Business Development at Reziena, said, โ€œFollowing the CES Innovation Award and the overwhelmingly positive response from international markets, we plan to accelerate our efforts toward global expansion.โ€


By Jin-ah Jeon

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Source: https://www.job-post.co.kr/news/articleView.html?idxno=64412